How Fantasy Football Can Teach You to be a Better Data-Driven Marketer
It’s time for the annual rite of passage that brings together people from all walks of life at the drafting table: Fantasy Football. High school buddies, office colleagues, sorority sisters; it seems...
View ArticleThree Ways Tag Management Systems Can Simplify Your Life
Measuring user activity and engagement on your website is essential, no doubt about it. But attempting to accurately implement a tracking strategy that meets your business’s needs can very quickly lead...
View ArticleTake CHARGE of your Data
Data has pulled off an amazing feat. Within a short span of time, that one simple word has come to mean so much to so many. It has morphed from the name of a beloved Star Trek character (trekkies...
View ArticleReturn on Ad Spend for All!
The digital advertising space is a competitive and technically advanced industry. Trends change at the speed of technological progression, yet one objective remains fixed: Accountability for Ad Spend....
View ArticleData Nuggets from the Future of Digital 2013
As difficult as it is to believe, the digital medium is now more than 25 years old – and not going anywhere anytime soon! When it comes to advertising specifically, digital continues to grow in...
View ArticleDigital Analytics: The Good, the Bad and the Ugly
Consumers are researching, comparing and purchasing online now more than ever. As we move into a new year it’s a good time to reflect on how digital success is measured, what works and what doesn’t....
View Article5 Ways to Win Big in Small Business Marketing This Year
Digital marketing is not a one size fits all strategy; we understand that owning and/or operating a small business comes with its own unique challenges, especially when it comes to leveraging available...
View ArticleBetter Business Through Technology: Logging Processes
As a manager, executive or business owner, would you consider not requiring your employees to track their time? The most likely answer is a resounding, “No,” even for exempt employees. The reasons for...
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